Our Mission

Hi, I'm Kimi — the founder of Mr Tobias.

I started this brand because I kept noticing the same thing among dog owners in London: beautiful homes, beloved dogs, and dog beds that looked like an afterthought. Every option on the market seemed to force a choice — support your dog's joints, or protect the look of your living room. Never both.

I didn't think that trade-off made sense. A dog is family, and their comfort matters as much as anything else in the house — but so does the home you've worked hard to build. So I set out to make the bed I couldn't find: memory foam support built for real rest, wrapped in a cover considered enough to sit beside your sofa without a second thought.

Every Mr Tobias bed is built around that same idea. A supportive foam core and bolsters designed for healthy joints and deeper sleep. A fully washable, interchangeable cover, because life with a dog is never spotless. And a silhouette quiet enough to belong in your home, not just your dog's corner of it.

This is a small, independent brand. I run it myself, from sourcing to shipping to answering your emails — which means every bed is something I've personally stood behind, and every message you send actually reaches me.

The last dog bed you'll ever need to buy. And the first one your home is glad to have.

That's Mr Tobias.